Confession Time: What I Got Wrong When Starting a Business

When I left my Fortune 30 career, I made a mistake no one warns you about.

I assumed my expertise alone would draw clients in.

Spoiler alert: It didn’t.

Here’s the hard truth I learned (the long way):

Knowledge isn’t enough.

“Valuable content” isn’t enough.

What makes the difference?

It’s all about how you position your expertise so people can’t help but pay attention.

💡 Ask yourself: Are you positioning yourself as the go-to person in your niche—or just blending in?

THREE WINS FROM LAST WEEK 🎉

1️⃣ A Momentum Makers community member landed their first speaking gig using our “Attention Hook” formula.

2️⃣ Another turned one LinkedIn post into three high-ticket client calls.

3️⃣ And my favorite—a self-proclaimed “tech-phobic” consultant earned LinkedIn’s Top Voice badge.

These wins didn’t happen by accident.

They’re proof that a few strategic tweaks can skyrocket your results.

What could a small shift do for you?

WHAT'S WORKING RIGHT NOW

Let me introduce you to the Micro-Authority Method.

The thought leaders dominating LinkedIn right now? They’re not trying to be everything to everyone.

They’re doubling down on ultra-specific niches that LinkedIn’s algorithm loves.

Example: Instead of “I help businesses grow,” one of our members rebranded to:

“I help engineering firms acquire their competitors.”

The result? Tripled engagement overnight.

Why? Because ultra-specific = ultra-powerful.

🚀 Pro tip: Use LinkedIn’s search bar to see what people in your industry are talking about. Is there a niche no one’s claiming? That’s your golden opportunity.

THIS WEEK'S CHALLENGE

Find your best-performing LinkedIn post from the last 30 days.

Rewrite the first line using our Hook Formula.

Post it. Watch the magic happen.

🔥 Insider tip: Tag someone in your niche to kickstart engagement (pre-arrange it so they can like/comment on your post)—it’s the easiest way to get visibility without feeling spammy.

Rooting for your success,
Cassie

P.S. Want the full Hook template? Join us in the Momentum Makers community → link.