Objection — Can't Afford to Invest in Your Business? This Mind Shift Changed Everything

“I can’t afford it” was my go-to excuse when I left my Fortune 30 career.

Even with a Harvard degree and years of experience, I was scared to invest in myself. 😅

But here’s what I discovered after analyzing thousands of successful entrepreneurs:

“I can’t afford it” really means “I don’t see the value yet.”

When I started my business, I was doing everything I could to “save money.”

I worked 60+ hours a week, created endless content, networked constantly… and got zero results.

I thought I was being resourceful by not investing in support, doing everything myself, and “figuring it out” through trial and error.

But then I had a wake-up call.

I realized I was paying a much bigger price…

…Opportunities I was missing.

…Clients I wasn’t reaching.

…Growth I was delaying.

The truth hit me hard: I wasn’t saving anything—I was STUCK.

Here’s the mindset shift that changed everything:

STOP asking “Can I afford this?”
START asking “What’s it costing me not to do this?”

If you’re an expert charging $3K–$5K per client, one new client could be worth $3,000.

Two could be worth $6,000. Three? $9,000.

Now ask yourself:

• What if you could attract just one premium client per month?

• What if you could raise your rates by 20%?

• What if you could save 10 hours a week?

The real question isn’t whether you can afford to invest—it’s whether you can afford to stay invisible.

%FIRSTNAME%, you already have the expertise.

The only question is:

How much longer will you wait to be seen?

To your breakthrough,

Cassie

P.S. I’ve opened some spots on my calendar help you overcome growth struggles. Book a breakthrough meeting if you want to chat.