The smartest thing she did for her career?
Post on LinkedIn.
Picture this:
My client- let’s call her Nina- is at a corporate offsite, stuck in one of those beige conference rooms that always smell like ambition and weak coffee.
Nina is introduced to a senior VP like this:
"Oh, you need to follow her on LinkedIn. She posts the best stuff."
Boom.
Not "She leads our XYZ initiative." Not "She's been killing it in operations."
But her content got her the spotlight.
That was the moment she realized:
She wasn’t just another name on the org chart.
She was a brand.
A voice they couldn’t ignore.
In today's world, your resume is your backstory.
But your personal brand? That's your headline.
People Google you before they meet you.
Your content talks even when you're offline.
And when you show up consistently—with value, voice, and vibes—you become known for something.
Not just a title. Not just a job.
But a presence that creates opportunities even when you're not asking.
Take LinkedIn, for example.
Most people treat it like a parking lot for achievements.
But it's actually a stage.
And when you show up with even a semi-clear personal brand?
Recruiters come to you.
Clients start conversations.
Peers amplify your voice.
Momentum builds. Fast.
That's why I offer free LinkedIn profile reviews.
Not because I love giving homework... but because I love seeing people go from invisible to unforgettable.
If you're tired of blending in or wondering why your inbox is crickets...
Then book a free LinkedIn profile review with me. I'll give you clear, targeted tips to start turning scrolls into signals.
Let’s build you a brand that speaks up—even when you're off the clock.
To your momentum,
Cassie
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