This one idea got me 10k views in 24 hrs

In 2020, I stumbled on a random LinkedIn post that had over 1,000 comments.

It wasn’t from a CEO. Or a verified expert. Or someone with a bestselling book.

It was just some guy sharing a spicy take about how resumes are dead and you should build a personal brand instead.

That post?

It changed the entire trajectory of my career.

See, up until then, I thought of LinkedIn as this corporate playground where people bragged about promotions and humblebragged their way through anniversaries.

But that post opened my eyes…

Because clearly—if you knew how to say something worth saying—the audience was already there.

So I started experimenting.

• Posting 3x a week

• Testing different content types

• Sharing lessons I was learning in real time

Most of it flopped.

But one post… one sharp POV about how “posting daily is not a strategy”… hit 10k+ views in 24 hours.

That’s when I realized:

💡 Having a clear POV is a growth hack most people ignore.

And it’s not about being contrarian for clicks.

It’s about saying something specific enough that the right people stop scrolling and say: “YES.”

Or better yet: “Wait… who is this?”

That’s how authority starts.

Not with perfect credentials.

But with visible thinking that gets people to notice you, trust you, and want more.

Take personal branding, for example...

Most people think building a brand is about showing up more.

But if you’re showing up without a clear POV?

You’re just adding noise.

That’s why I built Brand Momentum.

It’s a system for helping creators, coaches, and consultants craft a personal brand that actually attracts the right people on LinkedIn—by sharpening your ideas, shaping your story, and building visibility with content that moves.

If you’ve been spinning your wheels trying to grow an audience...

Then Brand Momentum will show you how to turn your perspective into pull.

→ If you’re ready to go from invisible to in-demand, then check out the details here

Rooting for your success,

Cassie